OnlyFans Revenue 2025: Why Growth Slowed but Cash Still Roars

💡 Why the fuss about OnlyFans revenue in 2025?

OnlyFans’ 2024 results landed like a reality check: huge absolute numbers, but growth that’s cooled. If you’re a creator, agent, or digital marketer wondering whether the gravy train keeps rolling — this piece breaks the math, what it means for creators, and where the platform’s going in 2025.

You’ll get a clear read on the headline figures, the creator-share dynamics, real-world risks (tax rules, safety tech and public chatter) and quick forecasts that actually help you plan content, pricing and platform diversification. No fluff — just the stuff you can use.

📊 Snapshot: OnlyFans revenue & user growth (trend over time)

The table shows the headline: OnlyFans remained massively cash-generative in fiscal 2024 with $7.22B gross revenue and $5.80B paid to creators, but growth slowed to 9% year-over-year versus double-digit jumps earlier. Creator and fan accounts kept growing faster (creators +13%, fans +24%), which hints at a maturing revenue-per-user mix and more low-ARPU sign-ups. For creators, that means competition for attention is tighter even as the total payout pool grows.

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💡 What the 2024 numbers actually mean for creators and the market

OnlyFans still shares ~80% of fan payments with creators — that’s a core reason creators stayed and new ones joined. Even so, the platform’s revenue growth slowed, which matters in three ways:

• More creators + slower revenue growth = lower average revenue per creator unless creators raise price, diversify content, or grow their funnel off-platform.
• Owner dividends are huge (Leonid Radvinsky got $497M), showing the cash extraction model is intact — that can matter for reinvestment into product improvements or creator tools.
• Public chatter and policy shifts are rising: celebrity starts/stops, creators quitting, tax clarification around tips and creator earnings — all can change fan habits fast.

Social signals back this up. Celebrity sign-ups and high-visibility earnings (see John Whaite’s reveals) keep driving sign-ups and media cycles, while stories about burnout (Jessie Cave) or personal harms push discussion around safety, moderation and platform responsibilities [LADbible, 2025-09-19].

Regulatory chatter matters too: new IRS guidance excluding creators from “no tax on tips” adjustments increases tax complexity for creators in the US and may ripple globally as platforms and payment systems adapt [Washington Examiner, 2025-09-19].

Finally, tech fixes to reduce non-consensual intimate image circulation (Google + StopNCII) affect discoverability and takedown processes — good for safety, but it can slow viral growth and referral traffic to creator pages [TechCrunch, 2025-09-18].

💬 Short-term forecast for 2025 (practical takeaways)

• Revenue growth: Expect single-digit to low-teen percentage growth for 2025 unless OnlyFans launches major new monetisation or ad products. The user base can expand faster than revenue while ARPU levels out.
• Creator competition: With millions more creators, expect discovery to become the bottleneck. Nicheing and cross-platform funnels will be key.
• Monetisation moves: Watch for subtler monetisation — tipping features, episodic paid content, bundles, and partnerships (sports/brands) that Keily Blair signalled as important.
• Risk factors: Tax clarity (US IRS moves), tighter search/distribution for NCII prevention, and broader public debates about creator work-life balance can dent growth or shift who pays.

If you’re a creator: diversify income (Patreon, Fansly, merch), focus on direct fan acquisition (email, Instagram, TikTok where allowed), and price-test subscriptions + bundles. If you’re an investor/analyst: watch margin trends, new product rollouts, and global regulatory signals.

🙋 Frequently Asked Questions

❓ What’s behind OnlyFans’ slower growth in 2024?

💬 Mostly natural market maturation — after explosive pandemic-era gains, growth normalised. Fans and creators kept increasing, but new sign-ups included more low-spend users, pushing ARPU down.

🛠️ Are creators still getting paid well overall?

💬 Yes — OnlyFans paid $5.80B to creators in 2024 (up 9%). But individual results vary wildly: top creators still earn most, while new entrants face a crowded marketplace.

🧠 Will regulatory/tax changes hit creator take-home pay in 2025?

💬 Possibly. Recent US tax guidance around tips shows creators can be affected quickly; international policy or stricter payment reporting could add costs or compliance headaches.

🧩 Final Thoughts…

OnlyFans in 2024 proved it’s still a cash machine: huge payouts to creators and strong profitability. But the platform is shifting from hyper-growth to scale-mode — growth is steadier, competition tougher, and external forces (tax, safety tech, public stories) are shaping outcomes for creators. Smart creators will diversify revenue channels, double down on audience ownership, and treat 2025 as a year for strategic positioning rather than blind scaling.

📚 Further Reading

Here are 3 recent articles that give more context to this topic — all selected from verified sources. Feel free to explore 👇

🔸 “Bake Off star reveals insane amount he earned on OnlyFans”
🗞️ Source: LADbible – 📅 2025-09-19
🔗 Read Article

🔸 “‘This Was Baffling.’ Harry Potter Actress Does Not Hold Back About Losing Opportunities Over OnlyFans Account”
🗞️ Source: Cinemablend – 📅 2025-09-19
🔗 Read Article

🔸 “Why Conservative OnlyFans Star Anya Lacey Launched a ‘Trad Wife’ Dating Website (Exclusive)”
🗞️ Source: Us Weekly – 📅 2025-09-18/19
🔗 Read Article

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📌 Disclaimer

This post blends public reports (OnlyFans’ fiscal data and recent news) with analysis and a bit of AI help. It’s for info and planning — not financial advice. Check primary filings or speak to an accountant for tax or investment decisions.