OnlyFans 2024: 377.5M users, $7.2B spent

📢 OnlyFans is still booming in 2024 — here’s what the numbers really mean

If you’re an Aussie creator, marketer, or just nosey about the money flows, the big question is simple: is OnlyFans still worth the hype in late 2024? Short answer: yep — and the receipts are wild. OnlyFans finished the year with 377.5 million users, up 24% year-on-year. Fans spent $7.2 billion USD across the 12 months to 30 Nov 2024, up 9%. And the creator base climbed 13% to 4.6 million. That’s not just a platform; it’s a full-on economy.

But more users and spend don’t automatically mean more money for you. The squeeze is real: when creators jump +13% and fan spend rises +9%, average share per creator can get thinner unless your content, pricing, and retention are dialled in. Meanwhile, OnlyFans’ owner, Leonid Radvinsky, reportedly took home about $497 million USD in dividends last year — a sharp reminder of who clips the ticket when the platform grows.

This guide breaks down what these stats mean for your strategy. We’ll map growth vs. saturation, how competition is shifting, where the cultural conversation’s heading (hello, mainstream headlines), and what’s likely to trend in 2025. If you’ve been putting off an overhaul of your funnel — socials → DMs → subs → PPV — it’s time to get your house in order. Let’s cut the fluff and turn the raw numbers into something you can actually use next week, not “someday.”

Along the way, we’ll loop in live stories from the news cycle — from athlete controversies to safety conversations — because public sentiment matters. Every spike in attention moves demand, CPMs, and search intent across the ecosystem. And as any Aussie marketer will tell ya, timing and tone are half the game.

📊 OnlyFans by the numbers: growth, spend, and take-rate at a glance

What jumps out? First, user growth outpaced both creator and spend growth. That’s handy for discoverability (more fans to chase), but it also signals a maturing market where average spend per user is flattening. Second, the platform’s revenue of around $1.4 billion on $7.2 billion fan payments lines up with an effective rake of ~20% — the long-rumoured cut that keeps Rome running.

Third, creator growth (+13%) isn’t outrageous, but it does push competition up in every niche. If your ARPPU (average revenue per paying user) or PPV conversion is slipping, this is probably why. And fourth, these aren’t flash-in-the-pan figures — they’re the product of post-pandemic normalisation. The audience is sticking around, just more selective.

Bottom line: there’s still serious money on the table, but your margin for sloppy execution is shrinking. Success in 2025 won’t come from “post and pray”; it’ll come from audience targeting, smart pricing, a mix of sub + PPV, and a distribution engine beyond one platform.

😎 MaTitie’s Pick: Top10Fans

Hey, pause for a sec —
if you’re an OnlyFans creator dreaming of global fans, don’t miss this 👇 ✅ Why Choose Top10Fans?

| 🚀 Fast | 🌐 Global | 🆓 Free |

1️⃣ Built exclusively for verified OnlyFans creators
2️⃣ Covering 30+ languages, 50+ countries, 100+ fan sites
3️⃣ Hugo-powered pages + Global CDN = lightning-fast exposure
4️⃣ Drive real international fans straight to your OnlyFans profile
5️⃣ Get ranked, featured & discovered by brands worldwide

👉 Join Top10Fans Now — it’s free & fast. No drama. No fake followers. Just real fans.

💡 What the stats mean for creators, brands, and culture

Let’s talk practical impact. When spend rises +9% but users jump +24%, you’re looking at thinner dollars per head unless you’re nailing retention and upsells. That’s your cue to:

• Tune pricing: Ladder subs ($7–$15) + PPV bundles ($9–$29) to lift ARPPU without scaring off new fans.
• Build rituals: Weekly drops, live chats, and limited-time DM offers can spike conversion without discounting your brand.
• Diversify traffic: Relying entirely on one feed is risky. TikTok, X, Reddit, and niche communities still feed the funnel — but don’t forget SEO. People search, daily.

The mainstream pull is real. You’ve probably seen the athlete headlines: a British canoeist’s explicit plane video, the earnings, and the career fallout made the rounds and gave the platform another pop-culture cycle. That kind of coverage cuts both ways — it fuels interest and stigma. For some, the trade-off is worth it; for others, it’s not. See the blow-by-blow earnings chatter and ban context via LADbible, 2025-11-04 and SPORTbible, 2025-11-05.

Safety and social footprint are also louder in public discourse. Viral clips of creators being recognised by minors in public have sparked concern and fresh questions about ID checks, age gates and creator privacy — useful context for how the brand sits in mainstream culture today. A rundown of that debate is here: Indiatimes, 2025-11-05.

A few forecast notes for 2025:

• Expect more “middle-class creators.” The platform’s millionaire myths make headlines, but the durable layer is creators doing $2k–$10k/month with tight ops, consistent drops and smart upsells. That’s where growth will concentrate.
• Paywalls get smarter. Bundled tiers, limited-time passes, micro-PPV, and seasonal drops will become table stakes.
• Brand deals creep in. As stigma fades for some verticals (fitness, glamour, cosplay), expect niche brand activations and trackable affiliate funnels that don’t need mainstream channels.
• Platform cut remains steady. With $1.4B revenue on $7.2B spend, OnlyFans has little reason to fiddle with the rake in the short term — predictability is part of their pitch.

And one more reality check: Leonid Radvinsky reportedly banked ~$497M in dividends last year. You don’t pocket that without a system that strongly incentivises volume. The playbook is clear — the platform wins on throughput; creators win on retention and LTV. Choose your lane accordingly.

🙋 Frequently Asked Questions

❓ Who actually owns OnlyFans and how do they make money?

💬 OnlyFans and parent Fenix are owned by Leonid Radvinsky. The platform takes roughly a 20% cut of creator earnings, which aligns with ~$1.4B revenue on $7.2B fan spend in 2024. Big numbers, simple rake.

🛠️ Is OnlyFans still growing, or have we hit peak hype?

💬 The data says still growing: users +24% YoY to 377.5M, creators +13% to 4.6M, and fan payments +9% to $7.2B through Nov 30, 2024. Growth is slower than the pandemic surge but very real.

🧠 What risks should Aussie creators keep in mind before they jump in?

💬 Mind the footprint. Public recognition, career conflicts and safety concerns pop up in the news, and content can follow you around. Set clear boundaries, use aliases, and keep compliance tight.

🧩 Final Thoughts…

OnlyFans in 2024 is a scaled machine: 377.5M users, $7.2B in fan spend, 4.6M creators, and roughly a 20% platform take. Growth is steady, not frothy, and competition is stiffer. The winners in 2025 will be the operators — creators who build predictable content rhythms, cross-channel traffic, and pricing ladders that boost ARPPU without nuking churn. If you treat it like a business, the upside’s still very real.

📚 Further Reading

Here are 3 recent articles that give more context to this topic — all selected from verified sources. Feel free to explore 👇

🔸 OnlyFans’ Sophie Rain’s Bodysuit Look Deserves Second Glance
🗞️ Source: Yahoo – 📅 2025-11-05
🔗 Read Article

🔸 Jenelle Evans Announces Return to OnlyFans With Racy Instagram Pics, Gets Roasted By …
🗞️ Source: The Hollywood Gossip – 📅 2025-11-04
🔗 Read Article

🔸 Wealth Creation : OnlyFans CEO Says $25 Billion Paid To Creators Since 2016
🗞️ Source: ZeroHedge – 📅 2025-10-21
🔗 Read Article

😅 A Quick Shameless Plug (Hope You Don’t Mind)

If you’re creating on OnlyFans, Fansly, or similar platforms — don’t let your content go unnoticed.

🔥 Join Top10Fans — the global ranking hub built to spotlight creators like YOU.

✅ Ranked by region & category
✅ Trusted by fans in 100+ countries

🎁 Limited-Time Offer: Get 1 month of FREE homepage promotion when you join now!

📌 Disclaimer

This post blends publicly available information with a touch of AI assistance. It’s meant for sharing and discussion purposes only — not all details are officially verified. Please double-check if you plan to rely on it for business decisions. If anything looks off, ping me and I’ll fix it fast.